𝗔 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗺𝗶𝘅 𝘁𝗮𝗸𝗲𝘀 𝘁𝗼 𝘁𝗵𝗲 𝘀𝘁𝗿𝗲𝗲𝘁𝘀. 🐻🏉
Our partnership with the Perth Bears has taken a very Atlas turn.
As a Major Partner of the NRL’s newest team, we wanted to find a way to bring the partnership to life using something unmistakably part of our business.
The result? Some of our new concrete trucks have been transformed into mobile Perth Bears billboards, with their rotating mixer drums wrapped to resemble giant NRL balls.
Built around the idea “Atlas and the Perth Bears are a winning mix,” the activation turns an everyday part of our operations into an unmissable show of support for the Bears.
You’ll see the trucks travelling across Perth and arriving on construction sites throughout the city – literally driving our support for the Perth Bears wherever they go.
Keep an eye out for them on the road.
