Atlas has announced a major partnership with the Perth Bears, becoming the club’s bottom back-of-jersey sponsor ahead of the team’s entry into the NRL competition.
The partnership represents another major milestone for the Perth Bears, joining a growing list of high-profile commercial partners supporting the club’s establishment in Western Australia.
As a proudly Western Australian-owned and operated business, Atlas Building has a long-standing commitment to supporting local communities, major sporting initiatives and the continued growth of rugby league across the state.
Under the leadership of Managing Director Julian Ambrose, Atlas Building has been a long-time supporter of rugby league at both senior and grassroots levels throughout Western Australia.
Mr Ambrose said the partnership reflected both the company’s commitment to Western Australia and its passion for supporting the development of sport locally.
“As a Western Australian-owned and operated company we are proud to be able to partner with the Perth Bears as they enter the NRL Premiership as a Western Australian team,” Mr Ambrose said.
“To be involved in the further development of rugby league at a senior and community level in our own state is not only an honour but also personally satisfying.”
The partnership also further strengthens Atlas Building’s connection to Western Australian sporting infrastructure, with the business having delivered upgrades to HBF Park, the future home ground of the Perth Bears, alongside other major WA projects including RAC Arena.
Perth Bears CEO Anthony De Ceglie said the partnership highlighted the strong support the club was receiving from the Western Australian business community.
“We are honoured that the WA business community, including very respected leaders like Julian Ambrose, are throwing their major backing behind the Bears,” he said.
Perth Bears Chairman Ben Morton said partnerships such as Atlas Building would play a critical role in establishing a strong foundation for the club’s long-term success both on and off the field.
The partnership reflects shared values around community, growth and long-term investment in Western Australia, while reinforcing Atlas Building’s continued commitment to supporting projects and partnerships that help shape the future of the state.
